https://jurnal.staiannawawi.com/index.php/Icon/issue/feed 2024-01-23T06:28:42+00:00 Adi Wibowo [email protected] Open Journal Systems https://jurnal.staiannawawi.com/index.php/Icon/article/view/845 2024-01-23T06:28:42+00:00 Achmad Faozi [email protected] Husamuddin Hasamuddin [email protected]

<p><em>This community service activity aims to provide understanding, knowledge and assistance about the importance of halal certification to Micro, Small and Medium Enterprises (MSMEs) actors, especially in Kebon Gunung Village, Loano District, Purworejo Regency by providing insight into the effect of the halal label in the form of halal certification on buyer satisfaction products, creating business prospects, and understanding of the steps for submitting halal certification to LPPOM MUI in accordance with Law Number 33 of 2014 concerning halal product guarantees in order to increase market reach. With this insight or understanding can increase productivity and competitiveness for actors UMKM in Kebon Gunung Village is about a marketing strategy in the global market with a brand (halal label). This achievement was made through counseling and question and answer sessions to business owners by visiting the business owner's house door to door. This is done because there are entrepreneurs who have not carried out halal certification for the products they want to market. With the assistance of the halal certification process, it is hoped that it will make it easier for MSME actors in Kebon Gunung Village on how to apply for halal certification which is considered complicated.</em></p>

2022-01-31T00:00:00+00:00 ##submission.copyrightStatement##